Get to know us
When I was 15, during my freshman year of high school, I broke my leg in a soccer game. It was by far the worst pain I had ever felt. While recovering and sitting on the couch bored, I started watching skiing videos to keep my spirits up, knowing I would miss out on the season. That's when I had the idea: I loved clothing and it has always been my dream to start a brand. I spent a lot of time brainstorming a name, thinking about what I wanted my brand to represent. I wanted people to wear my clothing for all kinds of winter sports, no matter the activity. After thinking it through, I came up with "snowrld" its the wrld of winter.
Along with the name, I created the slogan: "Define your wrld, own the vibe." I wanted this to encourage people to be their authentic selves and unapologetically embrace their own style.
With snowrld, my goal is to reach as many people as possible and inspire them to better themselves while owning their vibe!
Our mission
At snowrld, we are dedicated to empowering individuals to break free from the confines of ordinary and embrace the extraordinary. Our mission is to inspire confidence by providing bold, distinctive clothing that encourages people to step out of their comfort zones and own their unique style. We create pieces that aren't just worn but statements. With snowrld we push boundaries, celebrate individuality, and empower our community to be unapologetically themselves, no matter where life takes them.
Our vision
Our vision at snowrld is to redefine fashion by creating a global movement where self-expression knows no limits. We envision a wrld where individuals feel fearless in embracing their true selves, using clothing as a powerful tool to inspire confidence, spark creativity, and challenge norms. By fostering a community that celebrates diversity and boldness, snowrld aspires to lead a cultural shift where everyone, regardless of background, feels empowered to wear their confidence on their sleeve... literally.
Ben Lohr
Owner